Thursday 21 January 2016

New Enthusiastic Buyers want Power over Efficiency

The Indian Auto market has seen a huge rise over the years in all segments where the Brands are constantly launching the Machines which are capable of providing the customers with Impressive performance's as well as great fuel efficiency.
The old Brands are taking advantage of their Decades old reputation and on the other hand the Companies who didn't have the best fortunes over the last few years are reviving themselves with new products which are accompanied with stunning spec-sheets and eye-catchy looks.
The Punto Abarth takes its Punto Platform to next level
For Instance the fiat Punto Abarth which was launched in India as a Simple looking Italian car(Not for me but for the Maruti, Hyundai people) which had only 72-90bhp and was not that Impressive in performance as compared to the competition, now gets a fresh new look as well as a very strong power band. This new car is having a Rival and yes you got it right,its the Polo high-line which produces 105 bhp but if you want to really compare these two cars then I'm sorry you cannot because the Punto is miles-miles ahead of this car in terms of power as well in terms of Engine dynamics.The Punto produces a monstrous 150 bhp which is enough to propell this beast from 0-100km/hr in less than 9 seconds. Clearly this time its the Fiat's turn to shine as they've made a car which has got everything that the Fiat buyers were craving for the last 5-6 years.This one's gonna be hatchback that'll be providing the most amount of fun to the Indian buyers.These days the new breed of buyers especially the young buyers which are aware as well as smart, want something different, something which doesn't want to carry the huge burden of  "high fuel efficiency" as well as low maintenance. These new buyers want performance as well as handling so that they can extract all the horses that these cars are capable to providing at their disposal.These days the Buddh International Circuit is hosting track days for the people who want to takes their cars for a spin around this awesome circuit.
Now its time to talk about the next segment which is not an hatchback nor a sedan, its the SUV Segment and it also has some fresh looking cars which are trying to give each of them a run for their money. Lets see who succeeds.
The 2013 Toyota Fortuner
First of all, if we have a look at the Premium SUV market in India then only one SUV comes to our mind and that's the Fortuner as over the years this SUV has beaten every car in its segment and in exceptional cases some cars above its segment. 
This Dominance was a combination of Muscular looks,refined engine,reliability and easy manouverability as all of this was not present in the previous leader, the Ford Endeavour.
The Ford Endeavour 2016

But now the tables have turned as Ford has launched a fresh new Endeavour for 2016 which offers great performance,handling,maneuverability as well as looks. Lets see if this one offers a close fight to the former.
Share your thoughts and opinions. 
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